Waves California® was born from a relentless passion for style, craftsmanship, and innovation. For founder Jason Walia, the journey began in fourth grade, flipping sneaker laces at the neighborhood park—turning a few cents into a business that gave old shoes a fresh, new look. That early entrepreneurial spirit laid the foundation for a brand built on quality, precision, and timeless style.

Today, Waves California® curates high-performance accessories designed to enhance and protect footwear with luxury and longevity in mind. From durable, non-fraying laces in multiple styles and sizes to laser-etched natural wood shoehorns, every product is crafted with intention. Our engineered comfort foam sneaker guards minimize creasing, while our premium cleaning solutions keep your footwear looking pristine with ease.

At Waves California®, we go beyond accessories—we amplify your entire look. Whether you’re stepping into a boardroom, walking city streets, or defining your personal style, our products ensure you put your best foot forward. Style What You Wear. Create Your Wave.